According to CoinMeta, Gurman stated that Apple's new CEO Ternus will face a major test in September, when a brand-new Siri AI will be fully deployed in order to compete with ChatGPT. Gurman pointed out that Apple's product lineup this year will include the first foldable screen iPhone and a smart display that can identify the speaker's identity. The biggest challenge Ternus faces is how to continue Apple's decades of success in the era of artificial intelligence. Although running the AI system is costly, Apple hopes to profit by charging fees or integrating third-party applications into the voice assistant, but Siri must overcome its long-standing negative reviews.