web3: Lotte to Integrate XRP into Points and Payment Ecosystem
Coinpaper
1h ago
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Lotte integrates XRP into its points and payment system, allowing users to complete the conversion from "points — XRP — Rakuten Cash — consumption" through Rakuten Wallet.
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日本乐天把 XRP 接入自有积分和支付体系,扩大了这类加密资产在日常消费场景中的使用范围。通过 Rakuten Wallet,用户可先用乐天积分购买 XRP,再将 XRP 转为 Rakuten Cash,并在支持的乐天服务中消费。

打通积分到消费链路

这次接入覆盖的路径较为清晰:乐天积分可兑换为 XRP,随后再转换成 Rakuten Cash,用于 Rakuten Pay、乐天市场等服务。相比单纯在交易平台持有或买卖 XRP,这一安排把加密资产放进了现成的消费网络。

对用户而言,变化在于不必先转向陌生的外部平台,再完成充值、交易和提现。原本已在乐天生态内积累积分的用户,现在多了一条从奖励积分进入加密资产、再回到消费支付的通道。

面向超1亿用户开放入口

文章称,乐天在日本拥有超过 1 亿用户。这并不意味着所有用户都会立即买入 XRP,但意味着 XRP 被放到了一个已有大规模用户基础的消费入口前。

这一点的重要性在于,XRP 的使用场景不再局限于交易和投资。若用户愿意尝试,XRP 可以在积分兑换、余额转换和日常支付之间承担过渡角色。对加密行业来说,这类接入更接近真实消费测试,而不是单纯新增一个交易对。

XRP与稳定币或分工不同

Rakuten Wallet 高级分析师 Masuda 提到,XRP 的流动性以及其长期围绕价值转移的定位,可能使其在跨市场转移资金和汇款场景中具备一定作用。

文章同时提到,稳定币与 XRP 的功能未必重叠。稳定币更接近法币的链上映射,适合承接稳定计价;而 XRP 可能更多承担流动性和价值转移功能。随着代币化资产、RWA 和证券型代币的发展,不同数字资产可能在同一套金融基础设施中分工使用。

如果这一模式在日本获得更多用户采用,XRP 的角色可能从交易资产进一步延伸到消费支付连接工具。对乐天而言,这也意味着其积分、钱包与支付产品之间的联动进一步增强。

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