Google Allows disabling the visible watermark in the content generated by AI
TechCrunch
12h ago
Ai Focus
Google Adjusts the content tagging method of AI. It allows for the disabling of visible watermarks, while retaining the metadata of SynthID and C2PA.
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Google开始调整 AI 生成内容的标记方式。公司宣布,用户今后可以移除图片、视频和音乐中的可见水印,但不会影响不可见的 SynthID 水印,以及与 C2PA 标准相关的元数据。

可见水印改为可选

这一功能将首先覆盖 Nano Banana、Omni 和 Lyria 模型。Google Gemini 业务副总裁 Josh Woodward 表示,相关开关会出现在 Gemini 和视频编辑工具 Flow 中,Search 的支持也将随后上线。

按照 Google 的说法,用户可在设置中的“Media Watermark”选项里,自行决定是否显示可见水印。该功能将在未来几天陆续推送。

仍保留两层识别信息

Google称,这次调整是为了在创作自由和内容识别之间取得平衡。可见水印虽然有助于提示内容来源,但也可能影响专业制作和创意使用场景。

即使关闭可见水印,系统仍会保留两类识别信息:一是不可见的 SynthID 水印,二是基于 C2PA 标准的元数据。

  • SynthID:嵌入内容中的不可见标记
  • C2PA:记录来源与编辑信息的行业标准
  • Search:后续将支持相关识别能力

Google同步开源验证库

Google表示,用户仍可通过 Gemini 或 Search 判断一张图片是否由 AI 生成。这意味着公司并未放弃内容溯源,而是把重点从肉眼可见标记,转向更适合平台和工具识别的技术方案。

除产品调整外,Google还开源了名为 Credentio 的新库,供开发者在应用中嵌入本地验证机制。此举意味着外部应用也可以接入对相关标记信息的校验能力。

补充信息:这项更新发布前,Anthropic曾因在 Claude 生成文本和文件中加入水印而引发讨论,相关做法被认为与欧盟监管要求有关。相比之下,Google此次更强调“可见标记可选、底层识别保留”的路线。

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