Microsoft's AI marketing head to leave position, Copilot integration continues to advance
Businessinsider
59m ago
Ai Focus
Microsoft's AI department marketing head will leave the company, while the integration of Copilot consumer and enterprise segments continues to advance.
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微软 AI 部门再现人事调整。Business Insider援引内部备忘录报道,年初加入微软 AI 的首席营销官 Andréa Mallard 已启动离职安排,计划在今年 8 月将家人迁往欧洲,之后逐步退出现有岗位。

微软已确认这一安排,并表示 Mallard 将以顾问身份留任至明年初。内部邮件称,她在任内推动了 Copilot 营销工作,并支持将相关产品体验朝单一应用方向整合。

不再单独补位

报道指出,Mallard 于今年 1 月从 Pinterest 加入微软 AI,任职时间约半年。知情人士称,她的离开不仅与个人家庭安排有关,也与微软近期重新审视消费者营销策略有关。

微软目前正把面向消费者和企业的 Copilot 应用整合为一个产品。随着调整推进,Copilot 的营销工作将集中到微软高管 Jared Spataro 旗下,微软 AI 暂无直接补上 Mallard 职位的计划。

Copilot继续统一入口

Copilot 是微软当前主推的生成式 AI 产品,但在用户影响力上仍落后于 ChatGPT 和 Claude。微软近几个月持续调整其 AI 业务架构,希望减少产品线分散带来的重复投入。

Mallard 任内参与的营销项目包括一则超级碗广告,内容展示 NFL 球队如何借助 Copilot 和 Excel 分析运动员表现数据。微软也曾与社交媒体创作者合作推广 Copilot,不过相关项目在她入职前已启动。

微软AI近月持续调整

微软 AI 部门近几个月已多次调整组织结构。今年 3 月,微软将微软 AI 首席执行官 Mustafa Suleyman 调往新的岗位,负责一支聚焦“超级智能”的团队。此后,公司又把分散的 Copilot 商业和消费团队进一步整合到新的管理架构下。

Mallard 此前曾在 Pinterest 担任首席营销官超过 7 年,也曾在 Athleta 和 Omada Health 负责营销业务。她在今年 1 月宣布加入微软时曾表示,AI 是她职业生涯中最重要的一次技术变革之一。

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