Amaze Holdings Signs a Binding Letter of Intent to Acquire Assets of Alchemy Under BullionFX for Approximately $155 Million in Stock
GlobeNewswire
44m ago
Ai Focus
Amaze Holdings indicates that a binding letter of intent has been signed to acquire the assets of BullionFX for approximately $155 million in stock, including its core platform Alchemy. The company stated that if the transaction is completed, it will expand its business from creator e-commerce to the field of digital asset infrastructure based on physical gold.
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Newport Beach, California, September 29, 2026 ( GlobeNewswire )– Amaze Holdings, Inc. ( NYSE American : AMZE, hereinafter referred to as “Amaze” or “the Company”) today announced that it has signed a binding letter of intent (LOI), intending to acquire the assets of BullionFX, including its core platform Alchemy (collectively referred to as “BullionFX assets”), for a consideration of shares valued at approximately $155 million.

BullionFX The assets include the technology, infrastructure, and intellectual property behind a blockchain financial ecosystem built around auditable physical gold. Amaze It is stated that if the transaction is completed, it will mark the company's strategic expansion beyond its creator business, entering the field of digital asset infrastructure backed by gold. The company says that this transaction comes at a time when the cryptocurrency market as a whole is recovering, the trading volume in the stablecoin industry is growing rapidly, institutions are re-engaging with digital assets, and gold continues to strengthen as a long-term value storage tool. According to Visa Onchain Analytics ( Allium ), the adjusted trading volume of stablecoins reached 1.79 trillion US dollars in June 2026, a year-on-year increase of 125%.

Amaze Interim CEO Joel Krutz stated: "The crypto market has regained momentum, and the enduring role of gold as a store of value has opened a rare window for infrastructure built on both of these foundations. Alchemy is a full-stack, gold-backed financial ecosystem, and we believe that bringing it to the public market can create meaningful long-term value for shareholders."

The company stated that this acquisition will enable Amaze to obtain the technology, infrastructure, and intellectual property behind a comprehensive decentralized finance (DeFi) ecosystem. In this ecosystem, each digital value unit is linked to physical gold held by independent custodians. The platform architecture supports lending protocols, yield products, cross-chain interoperability, as well as an Ethereum-based Layer network that connects traditional finance with decentralized finance, providing a wide range of functions for the rapidly growing markets of gold-backed and dollar-backed stablecoins, including opportunities for generating income.

Amaze indicates that after the transaction is completed, the company plans to prioritize the activation of its self-managed retail wallets and revenue engines. As an initial institutional application, they aim to launch a stable asset vault (Stable Asset Treasury, SAT) tool targeting gold and US dollars, subject to obtaining the necessary regulatory approvals.

BullionFX Founder Stephen Moss stated: "We have seen that traditional financial markets have adopted blockchain, and more recently, stablecoins. The direct reason is that retail users wish to have more control, custody, and transferability over their assets. We believe that traditional finance will increasingly integrate with decentralized finance to leverage the ideal attributes of both industries." Alchemy is well-positioned to launch a range of products that connect traditional finance with decentralized finance, introducing innovative financial products at both the retail and institutional levels, while also striving to reduce certain risks associated with traditional stablecoin models. He also said, "Joining a listed company will provide Alchemy with the channels and institutional credibility needed to accelerate our mission. That mission is to create a stable, transparent financial ecosystem that connects traditional finance with decentralized finance for retail users."

Alchemy Platform Internal Structure

$ GOLD: Backed by physical gold.The core token of Alchemy, $GOLD, is designed to be backed one-to-one by physical gold that is stored in a vault, independently managed, and audited. The reserves are intended to be verified in real-time through a third-party institutional-level audit mechanism. $GOLD is designed to serve as the settlement asset for this network, combining the stability of hard assets with the speed and transparency of blockchain settlements.

Developed for the stablecoin industry.Alchemy is a platform designed for the rapidly growing stablecoin industry, targeting both retail and institutional users. Its compliance-focused architecture is aimed at supporting gold-linked payments, yields, lending, cross-chain interoperability, as well as an open ecosystem DeFi applications that third-party developers can build upon.

Institutional gold infrastructure based on Ethereum Layer 2.For institutions, Alchemy provides infrastructure based on gold, covering gold as currency, US dollar products secured by gold, as well as financial products supported by gold. This platform operates on an Ethereum-based Layer network, aiming to bring the stability of gold onto the blockchain as a foundation for future industry products.

Proprietary revenue engine.Alchemy is a proprietary revenue engine focused on gold and the US dollar, designed to support institutional products by connecting traditional markets with decentralized markets in order to achieve competitive returns.

Self-hosted for retail users.A planned self-hosted retail wallet, designed to allow users to maintain control over their own assets while directly utilizing payments, earnings, and DeFi applications that are pegged to gold.

BullionFX | Alchemy Co-founder and Chief Technology Officer Simon Rahme stated: "Stablecoins have proven the market demand for digital currencies. The next question is, what is this currency anchored to? Our design of Alchemy's Layer 2 is to place gold within the settlement layer itself, rather than on top of it. This provides a foundation for developers and institutions to create payment, lending, and yield products, and its reserves are also designed to be verifiable on the chain."

Transaction Terms

According to this letter of intent, which contains several binding clauses, both parties will proceed with the signing of a final agreement. If the transaction is completed, BullionFX will acquire a substantial number of ordinary shares from Amaze. The final terms will still depend on due diligence, regulatory review, approval by the boards of directors of both parties, and other customary delivery conditions.

Regarding Amaze Holdings, Inc. (NYSE American : AMZE)

Amaze Holdings, Inc is an end-to-end, creator-driven business platform that offers tools for brand development, product creation, advanced e-commerce, audience growth, and scalable hosting services. The company states that by helping people transform the content they know, create, and share into sustainable income, Amaze enables creators to build deeper relationships with their audiences and obtain more flexible and better paths to a better life. For more information, see www.amaze.co.

Note on Forward-Looking Statements

This press release contains “forward-looking statements” as defined by Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995. These statements include information regarding the proposed acquisition of BullionFX assets, the expected earnings, capabilities, and potential of the related assets, the ability of both parties to negotiate and sign a final agreement, the ability to successfully integrate BullionFX assets and achieve the expected synergies and value creation, the ability to generate expected earnings or returns through proprietary revenue engines or other platform features, the timing and success of planned product releases (including self-managed retail wallets and stable asset vault tools), as well as expectations for the adoption and growth of decentralized finance, stablecoins, and gold-backed digital assets.

Forward-looking statements typically contain words such as “expected,” “anticipated,” “intended,” “planned,” “believed,” “will,” “should,” “may,” “aimed to,” or “target.” These statements are based on management’s current views and assumptions and do not constitute guarantees of future performance. Important factors that could lead to significant differences in actual results include, but are not limited to: the ability of the parties to negotiate and sign a final agreement; the completion of due diligence; obtaining required regulatory, shareholder, and board of directors approvals and meeting other closing conditions; the occurrence of any events that could result in the termination of the transaction; a significant dilution of the holdings of Amaze shareholders related to this transaction; the ongoing availability of capital and financing; the ability to commercialize and operate BullionFX assets; Amaze’s lack of operational history in the field of digital asset infrastructure and decentralized finance; the performance and security of blockchain-based technologies and digital assets; risks associated with smart contract vulnerabilities, software defects, cyberattacks, hacking incidents, and operational failures that affect blockchain systems; the evolving federal and state laws, regulations, and guidelines applicable to digital assets, stablecoins, decentralized financial platforms, and related custody arrangements, including the possibility that tokens may be classified as securities; the creditworthiness, performance capability, and regulatory status of third-party custodians holding physical gold reserves; the ability to maintain the one-to-one gold backing and real-time verification, as well as the risk that reserves may not be verified as expected; competition from existing and emerging participants in the digital assets, stablecoins, and decentralized finance industries; the ability to protect and enforce intellectual property rights related to the acquired technologies; fluctuations in the cryptocurrency and gold markets; the current market, regulatory, and business environment; and other risks and uncertainties described in Amaze’s filings submitted to the U.S. Securities and Exchange Commission, including its most recent 10-K annual report.

The company reminds readers not to rely excessively on these forward-looking statements, which only reflect the situation as of the date of issuance of this press release. Except as required by law, Amaze assumes no obligation to update any such forward-looking statements.

Investors and Media Contacts:

Amaze Investor Relations
ir @ amaze.co · 888-672-0365

Published on September 29, 2026

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