Amazon announced on Tuesday that Prime Video will become the new home of the Emmy Awards, marking another major Hollywood award ceremony shifting from television and radio to streaming media.

This will also mark the first time that the award ceremony has its own dedicated broadcast platform. Over the past seventy years, the Emmy Awards have been broadcast in rotation among various television stations such as ABC, CBS, Fox, and NBC.

According to the agreement, Prime Video will start broadcasting this award ceremony live for free globally from 2027 for a period of six years, covering over 240 countries and regions. Non-Amazon Prime subscribers will also be able to watch this award ceremony on the Prime Video platform.

These transaction terms have not been disclosed.

At the time of this transition, the Emmy Awards faced a potential decline in viewership as more viewers shifted to streaming services. According to reports from The Associated Press, the ratings for the 78th Golden Globe Emmy Awards broadcast on NBC this year fell by nearly 10% compared to the previous year, despite two consecutive years of growth. However, the number of viewers for this year's broadcast was 6.87 million, which is higher than the historical low of 4.3 million set in January 2024.

The Emmy Awards are not the only major award ceremony to have shifted to streaming media. Last year, the Academy of Motion Picture Arts and Sciences announced an agreement with YouTube to grant the latter the streaming rights for the Oscars starting in 2029; meanwhile, Netflix has been live-streaming the Screen Actors Guild Awards since 2024.