Tmall and JD.com Engage in Direct Competition, Holding Double 11 Press Conferences on the Same Day
The Block
1h ago
Ai Focus
According to Sina Technology, the press conferences for Tmall and JD.com's Double 11 promotions in 2026 are both scheduled to take place on October 15th. JD.com has officially announced that it will start its Double 11 sale at 8 PM on October 12th with available inventory for all categories; Tmall, on the other hand, has announced a pre-sale starting at 8 PM on October 15th with the option to pay 0 yuan to secure a product, with the official sale beginning at 8 PM on October 20th and lasting until 12 AM on November 11th.
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IT News on October 12th: According to a report by Sina Technology today, the press conferences for Tmall and JD.com's Double 11 promotions in 2026 are both scheduled to take place on October 15th. It is not common for both platforms to disclose their promotional strategies to the public on the same day in the history of Double 11.

The report mentioned that JD.com chose to "take the lead" by officially launching the sale of all categories in stock at 8 p.m. on October 12, featuring direct shipping of in-stock items without the need to wait for a deposit or final payment. Taobao, on the other hand, started its pre-sale at 8 p.m. on October 15, locking in prices and gifts in advance. Both platforms' promotions continued until 12 a.m. on November 11 when they officially came to an end.

According to inquiries from IT, JD.com has officially announced that its Double 11 sale will start at 8 PM on October 12th; Tmall has announced a pre-sale event where customers can place orders for free at 8 PM on October 15th, with the official Double 11 sale beginning at 8 PM on October 20th.

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