Houston, October 28th / PRNewswire / -- Cybersecurity consulting, advisory, and distribution firm Alchemy Technology Group announces the acquisition of Freeit Data Solutions, headquartered in Austin. Alchemy Technology Group is a portfolio company under Avance Investment Management.
Alchemy indicates that this acquisition will enhance its presence in Texas and strengthen its capabilities in areas such as security and compliance, hybrid cloud, backup and protection, storage and hyperconvergence, virtual desktop infrastructure, data archiving, and consulting services. Freeit has long focused on state, local, and educational customers, which will also deepen Alchemy's ability to serve SLED organizations, while expanding its coverage among corporate and mid-sized business customers.
Freeit indicates that for over 16 years, the company has been assisting customers across Texas in dealing with complex public sector procurement and channel requirements, which includes the services supported by DIR as well as key distribution relationships. Alchemy and Freeit signify that after the merger, both parties will create a stronger platform for SLED customers seeking modern infrastructure, data protection, and security solutions.
Alchemy Technology Group, Co-CEO and Co-Founder, Wes Davis stated: "The business of Freeit is built on trustworthy relationships, solid technical expertise, and a commitment to helping customers solve complex technical challenges. This approach is highly consistent with the way Alchemy serves its customers. We are delighted to welcome the Freeit team, enabling their customers to enjoy the fast, personalized services they value, while also gaining access to a wider range of capabilities."
President Wayne Orchid stated: " Freeit has always been dedicated to helping customers manage, support, and protect their data with solutions that suit their environments and goals. By joining Alchemy, we gain more resources and a broader range of professional capabilities to meet these needs, while continuing to serve our customers with the same team and relationships they are familiar with. We are excited about the changes this new phase will bring for both our customers and employees."
Alchemy indicates that this transaction is part of its strategy to build a national platform through targeted acquisitions, which will complement its organic growth. Alchemy states that this strategy is intentional and is pursued by investing in companies that have strong customer relationships, professional technical expertise, and a culture that aligns with their customer-first philosophy.
About Alchemy Technology Group
Alchemy Technology Group is an award-winning distributor of next-generation technology solutions for cybersecurity, offering high-touch consulting and advisory services as well. The company focuses on key technology solutions and services in the areas of cybersecurity, digital workspaces, data, cloud, and AI, with the aim of surpassing the traditional service scope of VAR by adopting a truly customer and supplier-centric approach.
For more information, please visit: www.alchemytechgroup.com.
About Freeit Data Solutions
Freeit Data Solutions is a IT and cybersecurity solutions provider headquartered in Austin, helping organizations to better manage, support, and protect their data. For over 16 years, the company has been serving state, local, and educational clients, as well as enterprise and medium-sized business customers. The solutions provided by the company cover security and compliance, hybrid cloud, backup and protection, storage and hyperconvergence, virtual desktop infrastructure, data archiving, cybersecurity, and consulting services.
For more information, please visit: www.freeitdata.com.
About Avance Investment Management
Avance is a private equity firm dedicated to working with outstanding management teams to build exceptional companies. Avance focuses primarily on thematic investments in the areas of business services, industrial services, and consumer sectors in the United States, seeking high-quality opportunities in markets with growth catalysts and fragmentation that present integration opportunities. The team at Avance has long collaborated with founder-owned enterprises, industry executives, and management teams, and aims to add value to each investment by applying their STAGE ™ value creation framework. Avance has offices in New York and Miami.
For more information, please visit: www.avanceinv.com.











