IT News on November 1st: According to a report by gaming media GameSpot from the day before yesterday, Microsoft's Xbox CEO Asha Sharma has recently set a goal to make the profit margin of Xbox exceed that of competitors Sony PlayStation and Nintendo in the fiscal year 2030.

According to reports, Sharma stated in an internal memo: "We will develop long-term plans around our most important game franchises, expand into areas such as films, television, consumer products, sponsorship, and offline experiences, and establish new partnerships on a global scale, including cooperation with the Chinese market."

At the same time, Xbox will make significant investments in "Minecraft," with expected revenue growth to accelerate in the fiscal years 2028 and 2029.

Although Sharma hopes that Xbox can achieve growth in player numbers and revenue, the current situation of that department is not optimistic. According to data tracked by Circana, sales of the Xbox Series series in the United States in September this year decreased by 27% year-on-year, setting a new low for September sales over the years. Sharma also recently stated online that the revenue in the most recent fiscal quarter of Xbox has declined, and there are limitations on the supply of consoles.

Since Sharma took over, Xbox has undergone multiple layoffs and reorganizations, with several studios being merged or closed. If Microsoft hopes to make Xbox more profitable than Sony and Nintendo, it faces significant challenges. The revenue of this department decreased by 10% in the most recent quarter. In contrast, Sony's gaming and online services business achieved a operating margin of 9.9% in the most recent fiscal year, while Nintendo's operating margin during its fiscal year was close to 16%.