Bali, Indonesia, November 2nd / PRNewswire / -- On October 31st, Infinix officially launched its first global flagship concept store in Bali, Indonesia. As the first store of this new format within the brand portfolio of its parent company Transsion Holdings, this opening marks an important step in the evolution of the Infinix brand. Based on its foundation in technological innovation, Infinix is exploring new ways to bring technology into daily life through design, lifestyle, and creative experiences, with a focus on creating more joy, surprises, and meaningful connections for consumers around the world.
Rooted in the “Joy Tech” philosophy of Infinix, this Bali flagship store integrates technology, lifestyle, and creativity into a new shopping experience. The store offers a wide range of smartphones and connected devices from Infinix, as well as designs with a futuristic feel, coffee, and creative collaborations, reflecting the brand's belief that technology should not merely be about specifications and performance, but should also bring joy, stimulate curiosity, and create meaningful value in daily life.
These elements together provide an innovative way of shopping experience for the smartphone and consumer electronics industries, blending technology, lifestyle, and creativity to transform traditional retail spaces into destinations for discovery, participation, and shared experiences.
In-store experience: The intersection of technology and lifestyle
The experience begins even before entering the store. With its futuristic design, reflective metal surfaces, and digital imagery, the Bali flagship store leaves a strong first impression. In the center of the space, there is a prominent robotic arm installation that transforms technological imagination into bold visual expressions.
This differentiated environment is designed to present Infinix's "1+2+X" retail concept: an integrated technology experience, two iconic elements, as well as continuously evolving creative activities and collaborations.
The store focuses on displaying the smartphone product lines of Infinix, including the NOTE 60 series, the HOT 70 series, and the GT 50/Pro series. The experience also highlights the Infinix ecosystem, showcasing recent highlight products such as the ZCLIP 2-in-1 product, the Pro clip-on headphones, the XEnergy wireless headphones, and the XEnergy portable power station, giving visitors the opportunity to personally explore the brand's innovations.
As a complement to the technological experience, the store has also incorporated two elements that differentiate its lifestyle: n_x, a locally developed coffee brand Infinix, and a iconic robotic arm installation. At n_x, drinking coffee becomes an opportunity to relax, recharge, and enjoy a moment of tranquility amidst a busy day. Whether gathering with friends or enjoying it alone, a cup of everyday coffee can bring a bit of unexpected joy. These elements together add a more relaxed and imaginative technological dimension to this space.
"X" also further expands its possibilities through games, music, sports, creative collaborations, interactive content, and community-driven activities. Over time, by introducing new ideas and collaborations, Infinix aims to create a space that continuously brings surprises and inspiration, and to provide people with new experiences and ways to connect with the brand.
Maintain a fresh experience through co-creation.
In addition to its unique retail concept, the Bali flagship store also aims to accelerate the connection between creators, consumers, and the brand. Infinix It's not just about showcasing well-known names or one-time collaborations; rather, there is a desire to work with artists, musicians, and other creative talents to develop original content and experiences. The public can also get involved by sharing their experiences, creating content, and providing feedback, transforming from passive observers into active participants.
This store will continue to evolve after its opening, with plans to introduce new collaborations, creative displays, and lifestyle-related activities over time. This continuous renewal is expected to provide customers with new reasons to return, while also making the space a source of new ideas, stories, and connections between Infinix and its community.
From flagship stores to “living” brand destinations
The long-term vision of Infinix is to establish the Bali flagship store as a recognizable entity, a destination that people return to for its unique experiences and sense of community, rather than just for purchasing products. Its appeal comes not only from the space itself but also from the continuous events that take place there.
The opening of the Bali store also marks the beginning of a broader retail expansion. Infinix plans to open five more flagship stores in Indonesia this year, while also exploring similar concept retail experiences in other markets. Future stores will not simply replicate the Bali model, but will be adjusted according to local culture, consumer preferences, and lifestyles, allowing “Joy Tech” to take on different forms in various communities.
For Infinix, the Bali flagship concept store represents a new direction in brand building: while maintaining product innovation as the core, it provides people with more reasons to connect with the brand beyond just making a purchase. By extending “Joy Tech” to design, daily experiences, and creative collaborations, Infinix is taking concrete steps towards a more recognizable, lifestyle-centered, and higher-end brand image.
About Infinix
Infinix was established in 2013 and is a brand driven by innovation, committed to providing cutting-edge technology, bold design, and exceptional performance. The brand offers intelligent and enjoyable mobile experiences to enhance daily life. In addition to smartphones, Infinix has also expanded its product line to include TWS wireless headphones, smart watches, laptops, tablets, smart TVs, and more, creating a complete ecosystem of smart devices. Currently, Infinix products are sold in over 80 countries and regions around the world, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.
