Baton Rouge, Louisiana, November 11, 2026 ( GLOBE NEWSWIRE ) – Lamar Advertising Company (Nasdaq ticker: LAMR ) (hereinafter referred to as “Lamar” or “the Company”) announced that it has acquired the assets of Newman Outdoor Advertising (hereinafter referred to as “Newman”), further strengthening its presence in the Midwestern United States.

This transaction was completed this week, with the addition of over 2,250 new billboard surfaces, including 73 digital screens, located in North Dakota, Minnesota, Montana, and South Dakota.

Newman was founded in 1956 by Harold Newman in North Dakota. At that time, he made signs in his mother-in-law's garage to pay for his university tuition. Over time, the company's business expanded to include the manufacture of traffic and road safety signs as well as large-format printing, and it established a portfolio of billboards in New Mexico. Its non-billboard business and its billboard operations in the southwestern United States were previously divested.

"We are very pleased to incorporate the assets of Newman into our portfolio, which will further strengthen our presence in the upper midwest of the United States. This transaction also immediately makes us a leading player in North Dakota," stated Sean Reilly, CEO of Lamar. "As a company with a deep family heritage ourselves, we admire the platform built by the Newman family and are grateful for their trust in Lamar to continue to carry on their business."

The company did not disclose the cash purchase price of this acquisition.

"The Newman family wishes Lamar all the best as they take over the assets of Newman Outdoor. For our family, this is a wonderful day, and I believe the same is true for Lamar," said the chairman of the board, Kari Newman Ness.

Delancey Street Partners serves as the financial advisor to Newman, while DeWitt LLP acts as its legal counsel. Kean Miller LLP serves as the legal counsel for Lamar.