According to CoinMeta, and as reported by Bloomberg, Bloomberg analyst Eric Balchunas stated that Bitcoin investors are relatively young, whereas gold investors tend to be older. As the volatility of Bitcoin and its correlation with other assets stabilize, it is expected that more large institutional funds will adopt Bitcoin. In addition, Bitcoin has a higher level of market popularity and sales promotion capabilities. Dozens of wholesale institutions familiar with both the cryptocurrency and traditional investor markets are working to popularize Bitcoin among investors.