According to CoinMeta, Apple's new CEO Ternus has begun to drive internal reforms just a few weeks after taking office, with the aim of accelerating product development, expanding the product line, and creating a more streamlined organizational structure that places greater emphasis on engineering technology. Ternus has discussed multiple reform plans internally, considering reducing reliance on the traditional spring and autumn product release schedules, and cutting some middle management positions to decrease the hierarchy between engineers and executives. He stated that Apple must speed up product releases and enhance its innovation and experimentation capabilities to remain competitive in the era of artificial intelligence. At the same time, Apple is pursuing cost-cutting measures, and Ternus is also seeking new sources of revenue and ways to improve the monetization of existing products, especially as the company's service business growth has slowed down.