According to CoinMeta, OpenAI has announced that it will introduce visual ads into image generation on ChatGPT. Testing is expected to begin in the United States later this month, with initial advertisers participating in the trial. The cost per acquisition for WeightWatchers through these ads is 15.3% lower than its comprehensive paid search benchmark. OpenAI stated that the ads will be “clearly labeled and separated from the generated images” and will not alter the ChatGPT responses. The company also mentioned that ChatGPT now communicates with 1.2 billion people per week, an increase from 900 million in February.