Mercedes-Benz CEO: With the highly globalized automotive industry, companies must deepen cross-regional cooperation
2026-11-11 21:12:46
According to CoinMeta, Daimler-Benz Group CEO Ola K ä llenius stated that due to the continuous shrinkage of demand in the Asian market, the company has been forced to carry out comprehensive reforms to its business in the world's largest automotive market. Kä llenius said during a forum with the Süddeutsche Zeitung in Berlin on Wednesday that Mercedes-Benz's previous mixed production model was no longer effective. Mercedes-Benz is currently undertaking one of the largest product and cost reforms in recent years, with the Stuttgart-based automaker hoping to regain profitability through this effort. The company has previously focused on reducing sales volumes and increasing the price per vehicle, relying on high-end models to support profit margins. Kä llenius stated that Mercedes-Benz, as well as any company that wishes to maintain global competitiveness, must adjust its entire business system. He also mentioned that China remains a key market for Mercedes-Benz to turn around its performance, and attempting to withdraw from the Chinese market, even though local consumers are currently very cautious, would be a wrong choice. He pointed out that the automotive industry may be the most closely connected industry globally, and it is unrealistic to think that its supply chains and industrial systems can be completely separated; companies must cooperate in a more reasonable manner.
Source:Jin10 Data
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