According to CoinMeta, Peng Yongdong, co-founder, chairman of Beike (02423. HK), and also holding the position of CEO, announced at the company's 25th anniversary celebration today that Beike's vision is to "accompany every journey of families with professionalism." The brand name has been officially changed to the new Logo, and Beike's housing search service, APP, has been renamed to Beike APP. Beike stated that this upgrade signifies a shift in the company's strategy from focusing on individual transactions to providing professional services that meet consumers' housing needs throughout their entire life cycle.