Jiangsu Province introduces 12 measures to promote sports events in business districts and stimulate consumer vitality
2026-11-15 09:09:12
According to CoinMeta, the Jiangsu Provincial Sports Bureau, in conjunction with the Provincial Department of Commerce and the Provincial Department of Culture and Tourism, recently issued the "Guiding Opinions on Further Promoting Sports Events in Business Districts to Further Stimulate Consumption Vitality." The "Opinions" introduce 12 measures across four aspects. First, it aims to deepen the integration of sports events with business districts, enrich the supply of events in these areas, optimize the layout of events, and cultivate distinctive brands for business district events, creating a pattern where "each business district has its own characteristics, each quarter has a theme, and each festival has its own event." Second, it focuses on continuously enriching the sports service offerings in business districts, creating integrated consumption scenarios, innovating consumer-friendly measures, improving supporting facilities, and stimulating the consumption vitality of events in business districts. Third, it emphasizes strengthening support and guarantees for events in business districts, further enhancing coordination and collaboration, leveraging the combined effects of policies, and paying attention to talent support to form a diversified model of event organization involving government guidance, market leadership, social participation, and business district empowerment. Fourth, it focuses on precise promotion of events, ensuring that events are held safely and orderly, strengthening the statistical monitoring of event-related consumption, and creating a strong atmosphere where "everyone loves fitness, there are events everywhere, and business districts are full of vitality."
Source:Jin10 Data
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