Apple has once again raised the prices of its streaming services; both the monthly and annual fees have been increased, and the bundled subscription service Apple One has also seen a price hike. This is the fourth time in nearly four years that the service has adjusted its prices, indicating that large tech platforms continue to enhance the monetization of their digital content businesses.

Apple TV Monthly fee increased to $14.99

After the adjustment, the monthly subscription price for Apple TV has increased from $12.99 to $14.99, and the annual subscription price has risen from $99 to $119. For long-term subscribers, the annual cost has also increased further.

Apple One Package Price Increase Simultaneously

Apple One, which includes services such as iCloud, Apple TV, Apple Music, and Apple Arcade, has seen its monthly fee increase from $19.95 to $21.95. Apple relies on bundled packages to promote the coordinated sales of multiple services, and this price hike indicates that the overall pricing of its subscription business continues to rise.

Streaming media platforms are generally raising prices.

Apple is not an exception. Netflix raised its prices in March of this year, and Peacock also announced a price increase earlier this month. Streaming media and subscription platforms have been continuously raising fees in recent years, reflecting that the pressures of content production, operations, and platform investment are still being passed on to users.

At the same time, technology companies are also raising prices on the hardware side. Reports mention that due to the demand for hardware driven by the construction of AI data centers, the supply of RAM and other components remains tight, and the related cost pressures are being passed on to end products.

Additional information:The report also mentioned that Apple is expected to release a new generation of iPhone on September 9th, and there are expectations that it may include the first foldable screen model among them.