Lisbon, Portugal, September 30, 2026 / PRNewswire / -- Global iGaming industry strategic partners SOFTSWISS have released the "2027 iGaming Trends Report," positioning it as a benchmark reference to help the industry grasp its development direction. The report was co-authored by SOFTSWISS and WorldGaming (formerly Clarion), and the new version also includes cross-industry insights, among which are contributions from Amazon Web Services ( Amazon Web Services).
SOFTSWISS indicates that the "2027 iGaming Trend Report" is now available for free download. Based on a survey of over 500 experts and an analysis of more than 480,000 media headlines, this report is one of the largest-scale studies to track industry trends, changes, and narratives.
On the occasion of the fifth anniversary of the report's release, this edition has added a new section titled “Beyond iGaming”, which compares iGaming with industries such as e-commerce, sports, film, gaming, streaming media, electronic medicine, and cryptocurrency from an interdisciplinary perspective. The comparison dimensions include market size, growth, regulation, and digital maturity.
Deputy Chief Marketing Officer SOFTSWISS stated: "The next competitive advantage for iGaming will no longer come solely from the content itself, but rather from regulatory readiness, secure payment processes, intelligent risk management, and a platform that can quickly respond to regulatory changes. Fintech and e-commerce have already set standards in these areas. iGaming operators that can effectively draw on these experiences will be better positioned to achieve responsible and profitable growth."
As the overall partner and co-author of the report, WorldGaming (formerly Clarion) provided a regional perspective, analyzing how regulatory and market changes will shape the industry landscape in 2027, including which jurisdictions are expected to experience faster growth, as well as trends that deserve attention.
WorldGaming (formerly Clarion) B2B Global Content Director Robin Harrison states: "This industry is becoming both more globalized and more localized at the same time. Different markets vary significantly in terms of regulation, taxation, payments, competition, and player behavior. Scale can help you enter more jurisdictions, but it does not guarantee success. The next generation of leading operators will be those that truly understand local frictions, know how to mitigate these issues, and are able to execute effectively."
Experts from non-iGaming fields join the list of co-authors
The report also includes key findings from experts in fields other than iGaming.
- An analysis co-authored by Amazon Web Services explores how AI has moved from the pilot phase to production applications in the fields of gaming, betting, media, and fintech, and tracks the transformation of AI from a "passenger" role to a core workforce.
- Dataset provided by H2 Gambling Capital regarding the growth of GGR and trends in key regions
- Pentasia's outlook on recruitment prospects, emphasizing skills and positions that may shape the future
About SOFTSWISS
SOFTSWISS is a strategic technology partner of iGaming operators, helping them to establish and expand successful online casino and sports betting businesses in globally regulated markets.
