WPP will apply Agentic AI Framework of Kyndryl to its entire operational system.

Kyndryl appoints WPP as its preferred global marketing partner

London, October 6, 2026 / PRNewswire / -- Kyndryl ( NYSE : KD ), a leading provider of technical services for mission-critical enterprises, and WPP, a company that provides reliable growth support for global leading brands, today announced an expansion of their cooperation agreement. Both parties will redefine the traditional customer-supplier relationship.

The expanded cooperation this time focuses on three key areas: the transformation of the WPP business platform and support model; expanding marketing collaboration by designating WPP as Kyndryl's preferred global marketing partner; and joint market expansion initiatives to drive customer growth through modernization and core business transformation.

WPP Chief Information Officer Dominic Shine stated: "This collaboration redefines the traditional relationship between customers and suppliers. Kyndryl will help WPP accelerate its corporate transformation through operations empowered by AI, platform modernization, and a more simplified technical architecture; at the same time, WPP will support Kyndryl's growth by expanding marketing cooperation and joint market innovation. We are jointly investing in each other's success to establish a relationship based on shared outcomes, trust, and long-term value creation."

Business platform transformation driven towards AI modernization

Agentic AI Framework of Kyndryl will be used to help WPP modernize its application portfolio, providing intelligent support for operations, faster problem-solving speeds, and lower technical complexity. This will assist WPP in offering more flexible technical operations under its Elevate28 strategy. This strategy aims to modernize its corporate technology environment, helping it to become a simpler, more integrated company driven by AI.

Kyndryl President of the UK and Ireland region, Jonathan Ingram stated: "By combining enterprise modernization with AI to empower operational and customer growth capabilities, we are creating a blueprint to help WPP transform and innovate more rapidly, in order to drive meaningful results. This also helps us to unlock new sources of joint value and share success."

The new operational model will integrate offices, cloud, infrastructure, and enterprise services into a unified, automated operation. By phasing out legacy applications and accelerating the adoption of strategic enterprise platforms, WPP expects to achieve cost savings and efficiency improvements over time. A portion of these savings will be reinvested in projects that further bring about IT simplification, productivity, and operational benefits, and will be further enhanced through Kyndryl Bridge. Kyndryl Bridge is a digitally driven business platform that supports open integration, enabling integration, observation, and orchestration across its entire technical environment.

Global Marketing Collaboration to Drive Innovation and Growth

Kyndryl has designated WPP as its preferred marketing partner, extending the collaboration beyond existing media, brand, and creative strategy relationships to encompass a broader range of high-value digital, experiential, and integrated marketing capabilities. At the same time, it supports the AI driven marketing operating system built on WPP Open. WPP Open is WPP's innovative Agentic marketing platform. This expanded cooperation covers enterprise technology, market expansion, and marketing, providing a strong platform for innovation, growth, and business transformation for both WPP and Kyndryl.

Strengthen joint market expansion measures

Kyndryl Consult and WPP Enterprise Solutions (formerly known as VML Enterprise Solutions) will also continue to strengthen the joint market expansion efforts announced by both parties in 2025. By leveraging the power of AI, data, and emerging technologies, they aim to reinvent the way customers interact with brands, thereby driving growth through customer modernization and core business transformation.

About Kyndryl

Kyndryl ( NYSE : KD ) is a leading provider of technical services for mission-critical enterprises, offering consulting, implementation, and managed services to thousands of clients in over 60 countries. As the world's largest provider of IT infrastructure services, the company designs, builds, manages, and modernizes the complex information systems that the world relies on every day. For more information, please visit www.kyndryl.com.

About WPP

WPP is a trusted growth partner of global leading brands. The company integrates cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert-level strategic consulting, all driven by outstanding talent and its Agentic marketing platform WPP Open. This helps clients to adapt to changes, seize opportunities, and achieve transformative growth. For more information, please visit wpp.com.

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