Bethesda, Maryland, USA, October 16th / PRNewswire / -- The Wound Care Stakeholders Alliance ( Alliance of Wound Care Stakeholders ) announced that Julie Rhodovi, MBA, CWCA, and LBBH will assume the role of CEO from January 1, 2027. Rhodovi possesses extensive experience in payments and reimbursement, and the alliance stated that this will enable her to navigate the ever-changing healthcare policy environment. She will succeed the alliance's founder and CEO, Marcia Nusgart, who will retire in December, bringing to an end her 25-year career of leading this initiative.
Rhodovi is a long-term member of the alliance and currently serves as the Vice Chairman of the Board of Directors. They have over 30 years of experience in healthcare, covering areas such as post-acute care, revenue cycle management, relationships with payers and governments, reimbursement, payment models, and the establishment of Medicare Advantage programs.
On this occasion of handover, the alliance also marks its 25th anniversary. The alliance stated that under the leadership of Nusgart, the initiatives led by the alliance have overcome various policy barriers, strengthened the voice of wound care in CMS, FDA and in Congress, and have contributed to the creation of a policy environment that supports evidence-based clinical practice and innovation.
Rhodovi said, "I am honored to lead the alliance and to build upon the excellent foundation laid by Marcia Nusgart. I have witnessed firsthand the policy changes that can be achieved when diverse voices in the field of wound care come together around common concerns and collaborate through alliance initiatives. As the healthcare policy environment continues to evolve, the alliance plays a key role in ensuring that wound care is properly represented in terms of coverage, payment, quality measurement, and value-oriented healthcare decisions. I look forward to working with our members to expand our collective impact."
Rhodovi possesses extensive relevant experience and has previously held positions at American Medical Technologies. During that time, she served in roles ranging from SVP to Channels as well as Strategic Partnerships, and, and Revenue Cycle Management. She established a wide range of relationships in the fields of payers and policy-making. Recently, in her role as the Chief Commercial Officer for Tissue Health Plus and a partner at GHH Advisors, she has focused on value-oriented healthcare, alternative reimbursement models, and the increasingly important quality indicators in wound care policies. She is also a co-founder and board member of Post to Acute Wound, and, and Skin Integrity Council ( PAWSIC ). She has led efforts to combine clinical expertise with policy and practical challenges to develop evidence-based educational resources aimed at enhancing the knowledge of healthcare providers and improving patient care. As a certified wound care specialist, she is also a trustee for American Board, of, and Wound Management, and holds certifications in medical management MBA and Lean Six Sigma Black Belt in healthcare.
The Chairman of the Alliance Board of Directors, Kara Couch, MS / CRNP / CWCN-AP / FAAWC, stated: " Julie brings an extremely relevant combination of experience. As a long-term member of the alliance and a leader of the board, she understands wound care, knows how federal policies affect healthcare providers and patients, and actively participates in our members' priorities and collaboration models. She possesses the experience, network, and strategic perspective to enable the alliance to firmly fulfill its mission while helping us evolve towards the future."
Continuing to move forward on the basis of 25 years of influence
"I founded the alliance based on the belief that a unified voice in wound care can have a greater impact on policy. Over the past 25 years, we have built a strong advocacy organization, achieved meaningful policy changes, and established trustworthy relationships with policymakers and regulatory agencies. As I prepare to retire, I am proud of the foundation we have laid. Julie is committed to building upon this legacy and will lead the alliance to successfully enter the next chapter," said Nusgart.
Nusgart will continue to lead the alliance until December 31 and will work together with the board of directors and the upcoming CEO to ensure a smooth transition.
About the Alliance
Established in 2002, the alliance has become a leading voice in the field of wound care initiatives, uniting various organizations to address regulatory, legislative, and public policy challenges that affect wound care. Focusing on coding, coverage, reimbursement, patient accessibility, evidence, and quality indicators, the alliance conveys the concerns of the wound care community to regulatory authorities and policymakers.
Media contact: Shelley Ducker, Director of Communications | [ email protected ]
Member contact: Kristen Quinn, Member Director | [ email protected ]
