According to CoinMeta, as reported by Cryptonews, in 2026, crypto projects are rethinking their marketing strategies, as traditional promotional activities struggle to convert short-term attention into sustained participation. Although launching tokens has become easier, attracting users' attention is no longer so simple. Many new projects emerge every day, and most of them target the same audience and use similar strategies. Paid influencers are still a common promotional method on social media, YouTube, and Telegram, but viewers can quickly identify paid posts, and regulatory authorities require them to be labeled. Long-term collaborations between small creators and focused audiences are more effective, while one-time paid posts from large accounts are less successful. Airdrops can still quickly attract users, but many of these users are "farmers" who operate using multiple wallets, resulting in tokens being distributed to people who are not really interested in the product. Effective practices include offering rewards related to actual use, whereas simple "connect wallet and receive" approaches lead to a surge in users followed by a rapid sell-off. News reports may not be the most engaging, but they have lasting value and can provide a verifiable record for new users, investors, or exchanges. Effective news includes mainnet launches, audit results, listings on new exchanges, or financing rounds, while releases without substantial content are often skipped by editors and readers.