After Apple completed the handover of its CEO, the market quickly turned its attention to the new product launches scheduled for next week. John Ternus, who replaced Tim Cook as CEO, stated in his first employee memo that the company will have a "major launch" next week.
The event on September 9th is approaching.
According to Bloomberg, citing the content of a memorandum, Turner wrote that this release "will be outstanding." He also mentioned that he values a longer-term product pipeline, including devices that are already in development as well as new products that will continue to be developed in the future.
Apple has scheduled its annual iPhone launch event for September 9th. According to current market rumors, this event may see the debut of Apple's first foldable screen iPhone.
Siri AI Becomes the Focus of Attention
In addition to new mobile phone models, the outside world is also paying attention to whether Apple will launch an upgraded version of Siri on a larger scale. If the relevant features are implemented as expected, Apple will use this to strengthen its competitive position in generative AI products.
The report mentions that Apple is expected to use this release as an opportunity to make Siri more directly compete with OpenAI's ChatGPT and Anthropic's Claude. This also means that next week's event will not just be a hardware launch event.
Debut of the new CEO after taking office
Ternus previously served as Senior Vice President of Apple's Hardware Engineering and has now officially taken over from CEO. For Apple, this management change coincides with the eve of a critical product cycle.
The report also mentioned that Apple is allegedly developing a variety of new devices, including AirPods with cameras, smart glasses, and touchscreen laptops, indicating that it continues to expand its hardware product line.
Additional information:In a letter to employees on the day of his resignation, Cook expressed his confidence in Terner taking over and stated that he is well aware of how to create products that can transform the industry.
