Binance released Binance Intelligence during a live event on Sunday, which is a product suite embedded in the world's largest digital asset exchange, AI. The aim is to bridge the knowledge gap between ordinary users and market professionals. During the event, Binance Co-CEO Richard Teng and Vice President of Products Jeff Li jointly announced this product suite.
Binance indicates that over the past nine years, the company has been using blockchain to make finance more open, more globalized, and always online. However, having access to the market does not equate to possessing the knowledge to navigate it. As digital assets increasingly merge with traditional markets, users are faced with more information than ever before, which is scattered across fragmented tools. Binance states that the company is utilizing AI to bridge this gap.
The company stated that for the first time, users can utilize AI, which is specifically designed for financial needs, in one place. Whether it's individuals who are just starting to get in touch with financial products or advanced traders developing algorithmic strategies, they can all receive the corresponding support.
Binance AI: Targeting the next billion users
Binance AI is a set of free features designed to make the market easier to understand. The company states that market signals are scattered across charts, news, social platforms, on-chain data, and research tools that users often have to pay for separately, while Binance AI integrates this information. With its generative interface, it not only dynamically adjusts the content that users see but also the structure and manner in which the information is presented. The interface view updates as market conditions change. Behind this is the Binance's agentic framework, which coordinates multiple specialized agents to capture market data, generate views, and keep the information up-to-date.
Users can access these personalized views through a new “For You” tab, which will adjust the modules and widgets according to the user's interests, activities, and level of knowledge. The range of views ranges from a simplified market interface suitable for beginners to advanced interfaces related to spot, futures, and stocks for experienced traders.
Main functions include:
- Adaptive and customizable interface: The layout generated by the "AI" in the new "For You" tab will be adjusted for each individual user.
- Intelligent tooltip: Provides hints based on the user's knowledge level AI.
- Market Brief: A market summary that covers cryptocurrencies, stocks, and macroeconomic factors. It is refreshed every four hours and can be viewed at any time. The content is personalized based on the user's holdings and is available in both text and audio formats.
- Customized components: Market Overview (such as Stock Tracker, ETF Tracker, Indices Widget), Market Insights (such as Market Buzz, Macro Insight, Hot Sector), and Personal Portfolio View (such as Smart Tracker, Smart Alert, PnL Recap).
- Master Trade: Materials showcasing how selected investors and traders carry out asset allocation.
Availability: Binance AI will be gradually made available for all Binance users for free starting from October 5th.
Binance AI Pro : Personal Finance AI Agency
Binance AI Pro is an agent focused on finance that can transform natural language ideas into executable strategies and automated workflows. Users can describe financial concepts in everyday language, such as "help me understand this asset," "show me how to diversify my investment between cryptocurrencies and stocks," or "monitor whether there are any significant changes in my portfolio." Binance AI Pro will then convert these into visual, executable strategies. The strategy recommendations are optimized using the proprietary market data from Binance, and real-time strategies can run 24 hours a day, 7 days a week within Binance.
Its operation mode is as follows:
The user should first propose an idea. The clearer and more specific the request is—including the assets involved, parameters, and conditions—the better the agent will be able to understand it. After obtaining sufficient information, Binance AI Pro will generate an initial strategy, which will be presented in the form of a visual flowchart.
On the desktop, users will see a split-screen interface: on one side is the conversation, and on the other side is the visual workflow. Users can click on the workflow modules to query, adjust, add, or delete components, and they can also continue to refine them through the conversation without the need for programming.
Mobile users interact through a dialog interface, while the complete visual workflow can be viewed on the desktop.
Advanced users can test strategies through simulated transactions. They need to review and approve them before any workflow or transaction is executed.
Each real-time strategy runs in an independent sub-account, and funds can only be injected by the user through manual transfers; the agent cannot transfer funds on its own.
Binance indicates that users retain control at every step. Binance AI Pro writes the code, but it is up to the users to decide whether to execute it, when to execute it, and what to execute. Each strategy is supported by institutional-level security mechanisms to help protect users.
Jeff Li indicates that the strength of Binance AI Pro lies in its origin from Binance and its design for finance. Unlike the general-purpose AI which only talks about markets, our agents leverage Binance's market data, execution capabilities, research, and selected third-party sources. Users can express their ideas in natural language; everything necessary for a strategy is already built-in.
Availability: Binance AI Pro will be gradually rolled out to users starting from late October, adopting a free-plus-value model. Standard plan users can run queries for free and generate strategies for previewing, with a certain quota of free credits available each month, which are refreshed monthly. The Premium plan costs $19.99 per month. With USDC, users can unlock the option to deploy strategies into live trading, test them through simulated trading, choose from AI models (including cutting-edge models when available), and also have the option to top up additional credits after exhausting the monthly quota.
Binance Agent OS: Build upon it.
Binance Agent OS is a developer platform that connects AI applications to Binance's trading, market data, wallets, payment, and on-chain capabilities. Launched in August 2026, it has since seen over 280,000 daily calls. Developers and quantitative trading teams are building strategies driven by AI on this platform.
The platform integrates Binance APIs, Binance Wallet Agentic Hub, Binance, x402 (programmable payment), and Binance Skill Hub, and supports Model Context Protocol and MCP.
Through supported tools such as ChatGPT, Claude Code, Codex, and Cursor, users can authorize proxies to access market data, view account information, and perform supported transactions, provided that these permissions are configured by the users themselves. Each proxy can be assigned to an independent sub-account to isolate funds and trading activities, and access permissions can be revoked at any time.
Disclaimer
Binance Reminder: Users are responsible for any risks associated with the use of Binance AI, including any Binance AI services. These services are provided "as is" and without any warranties. Users bear full responsibility for their own prompts. Prompts may be used for training purposes. AI The input may contain various unreviewed third-party content. All content provided is as-is and without any guarantees. Binance Source content may be restricted or altered based on compliance and security filters, but this is not absolute. Binance We do not endorse or guarantee any AI outputs. AI The output may contain or reflect third-party content, positions, views, and opinions of which we are unaware, and may also include errors, biases, synthetic data, or outdated information. No AI output should be relied upon solely for decision-making. AI The output does not constitute advice provided by Binance or any other intermediary services. Binance AI Third-party AI tools may be used or provided, but no guarantees are given, and they are subject to the terms of those third parties. If the AI tools are configured by users or third parties, users must compensate Binance for any resulting responsibilities. Binance No guarantees are provided for any AI tools. Binance AI Requests may be responded to, but there is no guarantee that requests will be completed satisfactorily, or even at all. Digital asset prices may fluctuate. Users are fully responsible for their investment decisions, and Binance assumes no responsibility for any losses. Digital asset prices may fluctuate. DYOR The use of Binance AI may be subject to the applicable Binance product terms.For more information, please refer to the terms of use of Binance, risk warnings, as well as the policies and terms of AI.
About Binance
Binance is a leading global blockchain ecosystem, backed by the world's largest cryptocurrency exchange calculated by trading volume and number of registered users. Binance claims to have over 300 million users in more than 100 countries and is trusted for its industry-leading security, transparency, fast trading engine, investor protection, as well as a rich portfolio of digital asset products and services that cover trading and finance, education, research, philanthropy, payments, institutional services, and Web3 functions. Binance is committed to building an inclusive crypto ecosystem that uses cryptocurrencies as a fundamental tool to enhance financial freedom and accessibility for people around the world. For more information, please visit: https :// www.binance.com.
