Victoria's Secret added a lot of sparkling elements to its runway show on Sunday night.
The brand's annual fashion show made a comeback in 2024 after being discontinued in 2019, and this time it was held in Los Angeles. Models such as Adriana Lima and Barbara Palvin appeared on stage with wings on.
One of the most anticipated moments of the 2026 fashion show was the return of Fantasy Bra – a bra that hasn't appeared on the Victoria's Secret runway since 2018.
This comeback did not disappoint. Kelly Jenner stepped onto the runway in this specially customized underwear, and the bra designed by Jacob & Co was created to be the most expensive Fantasy Bra of all time.
Take a look at the other Fantasy Bra designs that Victoria's Secret has created over the years.
Fantasy Bra was first introduced by Victoria's Secret in 1996 through a giant billboard in New York City.
The diamond-studded underwear worn by Claudia Schiffer is known as the "Million-Dollar Miracle Bra."
In 1997, Tara Banks wore the next model.
“Diamond Dream Bra” is much more understated than the original model. It is made of white satin, lined with diamonds, and there hangs a 42-carat teardrop-shaped gem in the center.
Despite costing $3 million, this bra has never been displayed on the Victoria's Secret fashion show's runway; it was only worn by Banks at a private event she later attended.
Giselle Bonchamp presented " Red Hot Fantasy Bra " in the year 2000.
This bra, inlaid with rubies and paired with matching underwear, was worn by Bang Chen during the catalog photography. At that time, it was the most expensive set of undergarments designed by Victoria's Secret, costing 15 million US dollars.
In 2001, Heidi Klum wore a version that was not as brightly colored, but just as luxurious.
This white, sparkling piece, named “Heavenly Star Fantasy Bra”, is adorned with 1,200 Sri Lankan pink sapphires, 2,300 round white diamonds arranged in a wave pattern, as well as a 90-carat diamond located in the center.
It cost a staggering $12.5 million to produce alone, and at that time, according to Guinness World Records, it was considered the most expensive bra in the world. It was also the first Fantasy Bra to make its debut on a televised Victoria's Secret fashion show.
Carolina Kukova was selected as the debut model for the " Star of Victoria Fantasy Bra " of 2002.
This piece, valued at 10 million US dollars, is themed around flowers and features 1,150 rose-shaped rubies, 1,600 leaf-shaped emeralds, as well as small diamond flowers surrounding them.
Just like in the previous model, this Fantasy Bra also features a giant diamond in its center – this time it is a 60-carat Mouawad Mondera gemstone.
In 2003, Crum made a comeback wearing a bra that cost $11 million to produce and took 370 hours to make.
This piece, named “Very Sexy Fantasy Bra”, was designed in 2003 with a chainmail style and is made from a mixture of 2,809 white diamonds, yellow-orange sapphires, magenta garnets, and amethysts.
Hanging in the center is also Mouawad Excelsior Diamond — a gemstone weighing 69 carats, cut from the world's second-largest diamond.
Perhaps because of its semi-transparent design, Krum wore it over a standard red bra on stage at T.
“Sexy Splendor Fantasy Bra” became a focus in 2005.
The semi-transparent piece worn by Gisele Bündchen cost $12.5 million and is composed of 22 rubies and 2,900 closely set diamonds forming a floral pattern.
A 101-gram Mouawad Splendor Diamond pendant hung from the shoulder strap in the middle.
Kulkova wore Fantasy Bra for the second time in 2006.
“Hearts on Fire Fantasy Bra” is one of the most dazzling pieces on the Victoria's Secret runway.
This silver bra is valued at $6.5 million and is covered in tiny diamonds from the shoulder straps to the cups. There are also two thin shoulder straps in the middle, and it hangs with a 10-carat flower-shaped pendant.
In 2007, Victoria's Secret added festive elements to this famous underwear line.
The "_Very Sexy Holiday_" bra, valued at $4.5 million and adorned with diamonds, worn by Selita Ebanks, stands out due to the rubies, emeralds, and yellow sapphires arranged in the shape of holly on its cups.
Its Mouawad gems weigh a total of 1662.51 carats.
In 2008, Victoria's Secret fans witnessed the "dark side" of Fantasy Bra.
Adriana Lima wore this “Black Diamond Fantasy Miracle Bra” worth 5 million dollars.
It covers the black diamond, and is embellished with rubies and white diamonds, using a total of 3,900 gems.
In 2009, Victoria's Secret continued to maintain this avant-garde style.
Worn by Marissa Miller, the black “Harlequin Fantasy Bra” piece features a white diamond inlay, and was decorated with brown gemstones using a cross-pattern by the Italian jeweler Damiani.
This piece, valued at 3 million US dollars, also features a 16-carat heart-shaped diamond set in the center.
In 2010, Fantasy Bra returned to its roots.
Lima wore “Bombshell Fantasy Bra”, a semi-transparent piece that cost 2 million US dollars and was inlaid with 3,000 diamonds, sapphires, and topazes. The design inspiration came from stars and constellations.
Damiani spent 1500 hours to complete this work.
In 2011, the “Fantasy Treasure Bra” was blue and inlaid with pearls.
The $2.5 million bra worn by Miranda Kerr was designed by London Jewelers from New York, featuring 3,400 diamonds, topaz, sapphires, and pearls. The pearls are also strung in rows hanging beneath the cups of the bra.
Like the previous Fantasy Bra pieces, this work from 2011 also features a huge white diamond and a yellow diamond hanging in the center, each weighing about 8 carats.
Alessandra Ambrosio was selected to showcase “Floral Fantasy Bra” on T.V. in 2012.
This piece, also originating from London Jewelers, of, and New York, is peach-colored and is valued at $2.5 million.
Inlaid with 18K pink gold and gold, it features amethyst, sapphire, ruby, and diamonds to form a floral pattern, with a 20-carat Radian-cut diamond pendant hanging in the center.
“Royal Fantasy Bra” was worn by Candice Swanepoel in 2013.
This bra, designed by Mouawad, contains 5,400 multi-colored gemstones—a combination of diamonds, rubies, and sapphires—and is made from 18K gold.
The central main stone is adorned with a diamond bow and is a 52-carat pear-shaped ruby.
In the second year, Victoria's Secret produced two Fantasy Bra for the first and only time.
These two “Dream Angels Fantasy Bras” pieces were crafted by Mouawad artisans over a period of 1380 hours, consisting of a combination of diamonds, rubies, sapphires, and multi-colored gemstones set on 18K gold.
Adriana Lima wore the blue version, while Alexandra Ambrosio wore the red version. Each piece costs $2 million.
In 2015, the Fantasy Bra was worn by Lily Aldridge, exuding a summer vibe.
This work, named “Fireworks Fantasy Bra”, cost $2 million and features a total of 6,808 diamonds inlaid.
White diamonds cover the cup portion, while multi-colored sapphires, garnets, amethysts, topazes, tourmalines, olivines, quartzes, citrines, and safirs are used to create spiral patterns resembling fireworks.
Jasmine Tox shone brightly in the “Bright Night Fantasy Bra” of 2016.
This bra, created over 700 hours by Aziz and Walid Mouzannar, cost $3 million to produce and is considered one of the most luxurious pieces in the history of Victoria's Secret fashion shows.
This geometric artwork features a cluster arrangement of 9,000 round-cut diamonds and emeralds, creating a hollowed-out effect on the cup part.
In 2017, Les Ribero wore " Champagne Nights Fantasy Bra ".
This piece, worth 2 million US dollars, is made from 6,000 white diamonds, yellow sapphires, and blue topazes.
In the center of the bra hangs a signature gemstone—a huge blue topaz—while its golden collar and a second, loosely set gemstone add their own unique charm.
In 2018, Elsa Hosk wore the Fantasy Bra designed by Victoria's Secret before the brand suspended its fashion shows.
Designed by Atelier Swarovski, this "Dream Angels Fantasy Bra" costs $1 million. It is a mesh bra that is covered with 2,100 tiny diamonds.
It is also equipped with a diamond-encrusted strap and a matching body chain.
In 2026, Kylie Jenner will bring Fantasy Bra back to the Victoria's Secret fashion show.
Jenna stepped onto the runway wearing this highly anticipated bra, designed by Jacob & Co's Jacob Arabo. Cheers from Chris Jenner and Timothy Chalamet echoed throughout the venue.
Arabo stated before the show that his goal was to create "the most expensive Fantasy Bra of all time," and indeed he succeeded.
This bra is made entirely of diamonds and gold, unlike bras from previous years that had a fabric lining. It is composed of a total of 4,410 diamonds, including a 75.54-carat natural bright yellow diamond that hangs in the center.
After the show, Jenna displayed this piece of work on Instagram.
In 2026, the production of Fantasy Bra took over 1000 hours and cost as much as 50 million US dollars.
