Charlotte, North Carolina, October 29 (Reuters/ PR Newswire ) – Burn Boot Camp announced the launch of My Plan, a new personalized and connected fitness experience designed to help members gain more from every step of their fitness journey. My Plan is integrated into Burn Boot Camp's proprietary app, combining personalized insights, fitness technology, and member data into a seamless experience that makes it easier for users to track their progress, maintain discipline, and work towards their personal goals, both in and out of the gym.
My Plan extends the experience provided by Burn beyond the training grounds, offering nutritional guidance centered around key health indicators such as calorie intake, hydration, and protein consumption. This helps members replenish their energy and reap more benefits from their training efforts. My Plan also facilitates members to share their personal best results, continuous attendance records, and milestones with just one click, turning their personal progress into moments that the entire Burn community can celebrate together.
Burn Boot Camp, co-founder and CEO, Morgan Kline said: "At Burn, we have always believed that no two fitness journeys are exactly the same, but at the same time, no one should face their journey alone. That's the idea behind My Plan. We want to extend the sense of responsibility, personalized attention, and community support that members experience every day at Camp beyond those four walls. Whether you're visiting Camp for the first time or working towards your next big goal, we want every member to be clear about where they're going—and to know that Burn will always be by their side."
My Plan is built on the concept of Burn Boot Camp "With community support, fitness becomes more powerful." It adds a new personalized layer to the existing support and accountability mechanisms of Burn across 400 stores nationwide, while also connecting wearable devices with health platforms to provide a comprehensive view of performance. For coaches, My Plan transforms member data into meaningful insights, helping to conduct more personalized Focus Meetings, strengthening the accountability mechanism, and assisting members in continuing to move towards their goals.
For more information and to download My Plan, please visit the burnbootcamp.com or Burn Boot Camp application.
About Burn Boot Camp
Burn Boot Camp is a leading American fitness brand dedicated to helping women and their families build strength, confidence, and a healthy lifestyle. The brand was founded in 2012 by the couple Devan Kline and Morgan Kline. It serves over 160,000 members across the United States through its iconic 45-minute Camp sessions, free Childwatch services, and proprietary Floating Floor programs designed to reduce impact and help prevent injuries. Burn Boot Camp operates more than 400 stores in the U.S. and also offers new international franchise opportunities. Members can access professional fitness, recovery, nutrition, and health content through Burn Boot Camp App and Burn On Demand. The company has been named to the Entrepreneur Franchise 500 list for eight consecutive years, the Inc.5000 list for six consecutive years, and the Franchise Times Top 400 list for eight consecutive years. It continues to expand its influence through strategic partnerships with global artists and entrepreneurs such as Kevin Hart and global music producers and artists Marshmello. Co-founders Devan and Morgan are also the authors of the best-selling book Burn: The Burn Boot Camp 5 Step Strategy Inner and Outer Strength. Follow Instagram, YouTube, TikTok, Facebook, LinkedIn on Burn Boot Camp and the podcast to stay informed about the latest developments.
