According to CoinMeta, the budget of AI of Match Group, the parent company of Tinder, has doubled from 5 million US dollars at the beginning of the year to 10 million US dollars. CFO has started to review Token bills on an individual basis, and some companies have set Token limits and track personal expenses in real time. Bloomberg statistics show that the term „Token“ was mentioned 157 times in the quarterly earnings calls of S&P 500 companies, nearly four times as often as it was a year ago. An Ernst & Young survey found that 82% of interviewed executives from AI investment companies are concerned about related costs, but only 64% said their companies have monitored usage and set clear budgets. Despite these cost pressures, 37% of executives indicated that their companies are considering expanding the deployment of AI.